Challenge: Broaden stateside awareness for Eloisa.tv, an Argentinian motion graphic design studio.
Solution: Strategized and executed a comprehensive PR campaign geared toward a targeted list of American media outlets. Helped launch redesigned company website with new tagline, video scripts and website copy, and case studies highlighting branding work for TV clients such as Oxygen, WEtv and Fox Crime. Visibility improved noticeably thanks to coverage by leading design industry publications including PRINT, Dwell and Brand New.
Role: PR Specialist & Copywriter
Challenge: Enhance community culture and unity at Phobio, a retail technology company headquartered in Atlanta, Ga.
Solution: Produced a series of "employee trading cards" highlighting staff interests and achievements. Coordinated and conducted more than 60 interviews with Phobio personnel and parsed their responses into humorous Fun Facts showcasing their hobbies, families and favorite things. Worked closely with in-house marketing team on a Team Discovery Wall displaying the finished product.
Role: Researcher & Copywriter
Challenge: Tell the story of a mobile technology company’s event app for the German Marshall Fund’s annual Brussels Forum.
Solution: Conducted on-camera interviews with both SpotMe support team and Brussels Forum participants leading up to and during the event. Turned these firsthand accounts into compelling behind-the-scenes blog and social media content that showed how the company's innovative technology facilitated attendees' deeper engagement with the event, an annual high-level meeting of the most influential North American and European political, intellectual, and corporate leaders.
Role: Brand Journalist
Challenge: Market upcoming events for Goldstar, a ticketing discovery platform serving more than 8 million members in 26 U.S. cities.
Solution: Crafted compelling headlines and summaries for sports, music, theater, comedy and other live events from leading suppliers including Ticketmaster, Cirque, LiveNation, the NBA and MLB.
Role: Copywriter & Listings Editor